FARM Rio on LinkedIn: Nature Lovers is a FARM Rio movement dedicated to the beauty of our… (2024)

FARM Rio

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Nature Lovers is a FARM Rio movement dedicated to the beauty of our encounters with the natural world and its people.From now on, whenever you come across this brand signature, you can be assured that you'll find creative, collaborative, and positive impact initiatives that we have undertaken in the past or present. These initiatives reflect our commitment to protecting and celebrating Brasil's diverse nature, starting with the tropical rainforest.From capsule collections to reforestation programs, you can follow our sustainability journey even more closely throughout the year, discovering the five main pillars guiding our steps toward a better future: nature, people, culture, circularity, and transparency.Explore the full story: https://lnkd.in/d2S6Bmhj

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Erika Rayssa

Inspirações são para seguir os passos.

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Boa tarde! Me chamo Erika, sou uma das finalistas do Concurso Brasil Fashion Designers que acontece em Caruaru na Agrestex, estou buscando empresas para patrocinar minha coleção, se surgir interesse manda uma DM.

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Thais Paola Galvez

Designer Instrucional | Consultora de soluções educacionais com foco em sensibilização em DE&I

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Estou apaixonada por essas imagens!!!

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Alexandru Armasu

Director, Machine Learning Intelligence

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Your post is valued, thanks!

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Marina Khouri Zanusso

Global Digital Manager @ Lenovo | MBA, Digital Business

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Pura poesia brasileira. What an impeccable taste, FARM Rio!

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Thales Venâncio

Marketing de Moda | Redação | Copywriting

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Que visão sensível 🖤

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Talita Romano

Gerente de Produto | Coordenadora de Estilo e Planejamento | Estilista Sênior | Fashion Designer | Desenvolvimento de Produto

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Lindooooooo

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Angelica Maria Martinez Enciso

Life coach - Translator

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Cuanta belleza 🤩😍

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FARM Rio: Nature Lovers Movement and Sustainability Initiatives

FARM Rio is a brand that is dedicated to the beauty of encounters with the natural world and its people. They have a movement called Nature Lovers, which focuses on protecting and celebrating Brazil's diverse nature, starting with the tropical rainforest. FARM Rio has undertaken various creative, collaborative, and positive impact initiatives in the past and present to promote sustainability. These initiatives include capsule collections and reforestation programs [[1]].

FARM Rio follows five main pillars in their journey towards a better future: nature, people, culture, circularity, and transparency. These pillars guide their steps and reflect their commitment to sustainability and environmental protection [[1]].

FARM Rio's Collaboration with the Yawanawa Community

FARM Rio has a partnership with the Yawanawa community, an Indigenous community in the Amazon rainforest. This partnership has resulted in various positive outcomes, including empowering 180 women artisans, donating 7,000 trees for reforestation, generating direct income for the community, and facilitating internet access in seven Yawanawa villages. These initiatives have contributed to the financial autonomy, food security, and overall well-being of the Yawanawa community [[2]].

As part of their collaboration, FARM Rio has incorporated the traditional jewelry of the Yawanawa community, called rauti, into their clothing designs. The patterns of the rauti have evolved into beautiful prints in FARM Rio's collections [[2]].

FARM Rio's Merger with Arezzo&Co and Grupo SOMA

FARM Rio is part of a larger fashion conglomerate that includes brands like Arezzo, Hering, Reserva, Animale, Schutz, and more. Arezzo&Co and Grupo SOMA have merged to create the largest fashion platform in Latin America. This merger has resulted in a conglomerate with a revenue of approximately R$12 billion and 34 iconic brands under its umbrella [[3]].

FARM Rio's Collaborations and Store Openings

FARM Rio has collaborated with various entities and celebrated milestones in different locations. They have collaborated with Copacabana Palace, a famous hotel in Rio de Janeiro, to create exclusive pieces that reflect the lifestyle of both brands. They have also opened a store in London, marking their official arrival in Europe and their 100th store worldwide. The London store has been designed in collaboration with Marcelo Rosenbaum, with a focus on infusing Brazilian warmth and showcasing regional, social, and artistic curation [[4]] [[5]].

FARM Rio's Skiwear Collection

FARM Rio has a skiwear collection that adds a touch of joy and vibrant colors to the ski experience. The collection includes puffer jackets, pants, and jumpsuits, all featuring FARM Rio's signature prints. The skiwear collection has been well-received by customers and has become a classic in a relatively short period of time [[6]] [[7]].

These are some of the key concepts and initiatives related to FARM Rio mentioned in this article.

FARM Rio on LinkedIn: Nature Lovers is a FARM Rio movement dedicated to the beauty of our… (2024)
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